Marketing communications

20 Years in business

ADV is the leading marketing communications group in Russia. For more than 20 years we have been devising and developing solutions and technology for creating a transparent system turning marketing investments into sales.

Russian and Worldwide experience

The ADV group’s agencies leverage their expertise and know-how stemming from unique Russian experience, as well as its worldwide resources available to them through the global networks of Havas and Interpublic Group. We build effective marketing strategies for our clients that provide advantage over competitors.

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Agencies

2000

Professionals

The ADV team comprises experts in strategy, technology, media, and creative content. Their vast potential is dedicated to our customers' business growth and development.

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Agencies are instrumental in helping major national and International brands to achieve best return on Marketing investments

Digital: devising and implementing integrated communication programmes in the digital media.

Media investment management: a complete range of services in the Media planning and Media buying, as well as special sponsored projects.

Brand development: comprehensive programmes for the creation and promotion of consumer and corporate brands.

Marketing services: trade marketing, direct marketing, development of loyalty programmes, preparation and conduct of special events and promo campaigns.

Public relations: reputation management, brand PR, Media relations, development of internal and external communication systems.

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Dmitry Korobkov

President

Alexei Drobot

Chief Executive Officer

Elena Kustova

Chief Commercial Officer

Boris Karasev

CEO Havas Media

Anna Mazurina

CEO Mediabrands

Natalia Osipova

CEO ADV Experience

Igor Perevozchikov

CEO ADV Lab

Andrey Klychev

Chief Financial Officer

Dmitry Korobkov

President

Dmitry A. Korobkov is the founder of ADV, and a venture investor in new digital technologies (MarTech, AdTech, Big Data, AI, etc.).

Graduate of Moscow State Institute of International Relations (MGIMO), he has degrees in marketing, economics and history. Dmitry is fluent in English, German, and French.

In 2007, Mr. Korobkov in association with the Russian Ministry of Foreign Affairs founded the «ADV — Marketing Communications Chair» in Moscow State Institute of International Relations; presently, he is the head of the Chair and a member of MGIMO’s Board of Trustees.

He has been a member of the Presidium of the General Council of Business Russia national association since 2008, and the Chairman of Business Russia’s Committee on Digital and Information Technologies since 2016. Mr. Korobkov is the initiator of Go To AdTech, the Russia’s first Contest of Technology Projects in media, marketing and advertising (AdTech).

Elena Kustova

Chief Commercial Officer

Elena Kustova started her career as a manager with Advertising Service, a bureau of the Moscow City Government (1992).

Later, she worked for Ogilvy & Mather as Senior Media Buying Manager.

1997–2001 — Media Director at Nestle.

In 2001 she joined ADV as Media Director.

Since 2004 — Executive Vice President for Media.

In 2017 Ms. Kustova was appointed as the Chief Commercial Officer of ADV

Andrey Klychev

Chief Financial Officer

Andrey joined ADV team in 2018 as Chief Financial Officer.

Before joining ADV he also served as CFO at a number of companies, including Papa Johns, SAP, CityAds Media and Mamsy.

Andrey started his career at PwC as Tax Consultant; he after that worked at Philip Morris International as Tax Manager and at Siemens as Head of Corporate Tax

Andrey has a Master’s degree in Economics.

Anna Mazurina

CEO Mediabrands

Ms. Mazurina has been in the media advertising business for nearly 20 years, both on the agent and the client side.

Anna started her career as a media planning specialist at MediaDirection.

She has experience of working relationships with the largest international companies, such as Wrigley, Kraft, P&G, Volkswagen, Philips, Tele2. Prior to joining Initiative in 2016, Anna held various executive positions in MediaCom, one of the leading advertising agencies, and was also in charge of media planning on the client side.

In 2017, Ms. Mazurina was appointed CEO of IPG Mediabrands Russia.

Natalia Osipova

CEO ADV Experience

Ms. Osipova graduated from the Finance Academy of the Russian Government (Department of Finance and Credit).

In 2002–2004, she studied at London Kingston University and obtained an MBA degree in General Management.

Natalia’s career in advertising began at Integrated Marketing Solutions (IMS) as a member of the Board of Directors.

Prior to joining ADV, Natalia Osipova worked for Mars, Inc.

Igor Perevozchikov

CEO ADV Lab

Igor is a Master’s graduate of the renowned Moscow State University.

Joined ADV in 2002, and in 2006 he was appointed Director of Planning at Universal McCann (presently UM). From 2008 to 2011, Igor served as Head of Media Planning department at MTS; in 2011–2012 he held the position of Director of Marketing for Stream video service.

In 2012 Igor returned to ADV group as Deputy Managing Director of Initiative agency. In 2013 he became Head of Advance Digital agency (presently Advance Mediabrands). In 2015 he was appointed Director of Digital Technology (Chief Digital Officer) at ADV Media.

Since 2017 Igor is Head of ADV Lab.

Boris Karasev

CEO Havas Media

Boris started his career at Initiative Media in 1996; in 2002 he became Media Dircetor of the agency, and two years later was promoted to Chief Executive Officer. During that period, he has worked with such advertisers as Unilever, InBev, Tchibo, Dirol and others, contributing to first time launches of their international brands in Russia and CIS, and Initiative’s position has grown to top-5 agency in the market.

He joined Havas Media (back then branded as MPG) in 2006. Pioneering market trends Boris was overseeing launch of new Havas entities in the market — Arena, Havas Sports & Entertainment and Havas Digital, — and became CEO of Havas Media Group in 2012.

Alexei Drobot

Alexei joined the ADV team in 2018 as Chief Executive Officer.

Before joining ADV, he served as CEO at TUI Russia, Ukraine and CIS, as well as CEO at Russian Fitness Group.

At present Alexei is also a member of the Board of Directors of several companies, including those specializing in digital technologies.

Alexei started his career at Gillette, where he was responsible for international marketing of the company; Later he worked at Johnson & Johnson as Russia and CIS Managing Director.

Alexei has a degree in economics; he is also a graduate of IMD business school.

Careers

Find out more about work opportunities with ADV on agencies' sites or send your CV to cv@advgroup.ru.

Our work principles are professional perfection and mutual respect

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Innovation  — we encourage the spirit of creative quest for nontrivial solutions and development of unique products giving rise to new trends.

Talents — we discover the best specialists and create an environment for their full self-realisation.

Focus  — we are agile, constantly improving and focused on achievements.

Anticipation — we create best marketing practices to maintain a competitive edge in the market.

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Our contacts

30, 2nd Brestskaya Street,
Moscow, Russia,
125047

Call us now :
+7 (499) 707-07-07

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